Marketing Best Practices for Architectural/ Engineering/Construction (AEC) Firms
Construction Marketing
FEBRUARY 28, 2012
Marketing architectural, engineering and/or construction (A/E/C) services is very different than other types of marketing. The Construction Marketing Association defined the Top 10 A/E/C Marketing Best Practices in a 2011 webcast, with sequence or chronology intended: Understand your brand perception , position, segmentation and SWOT.
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