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Marketing Best Practices for Architectural/ Engineering/Construction (AEC) Firms

Construction Marketing

Marketing architectural, engineering and/or construction (A/E/C) services is very different than other types of marketing. The Construction Marketing Association defined the Top 10 A/E/C Marketing Best Practices in a 2011 webcast, with sequence or chronology intended: Understand your brand perception , position, segmentation and SWOT.

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A/E/C Marketing Best Practices Webcast

Construction Marketing

Webcast – Tuesday September 15, 2011. A webcast on Architectural, Engineering and Construction or A/E/C Marketing Best Practices is now open for registration on the Construction Marketing Association (CMA) website. The free webcast for members and non-members is scheduled for Thursday, September 15, 2011 at 1 pm CST.

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Advanced Branding Boot Camp – Webcast June 15

Construction Marketing

The free webcast for members and non-members is scheduled for Wednesday, June 15, 2011 at 1 pm CST. The site links to the Construction Marketing Blog with marketing news, resources and related content, and the association’s Twitter , Facebook , YouTube and LinkedIn pages. Construction Marketing Association Chairman Neil M.

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How Construction Companies can Leverage Social Media

Construction Marketing

According to a survey by Harvard Business Review magazine, 2011, around 58 percent of companies revealed that they are using social media to promote their business. A lot of engineering, architectural, and construction (AEC) companies are gradually recognizing the importance of social media in business. .

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Trade Show and Event Strategies for Construction Brands FREE Webcast

Construction Marketing

The site links to the award-winning Construction Marketing Blog with marketing news, resources and related content, and the association’s Twitter , Facebook , Google+, YouTube and LinkedIn pages. Brown was a brand manager at electrical products marketing powerhouse IDEAL Industries, and later CMO of an architectural metals manufacturer.

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New Product Development and Launch Webcast for Construction

Construction Marketing

The free webcast for members and non-members is scheduled for Thursday, July 14, 2011 at 1 pm CST. The site links to the Construction Marketing Blog with marketing news, resources and related content, and the association’s Twitter , Facebook , YouTube and LinkedIn pages.

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Revit OpEd: YUZU Site Measuring

Revit OpEd

YUZU Site Measuring. For readers that are already familiar with the Point Known PKNail site measuring system it appears to be similar, at least in concept. I think attempting to evaluate this type of technology would benefit from a few videos that show it in use, the practical application of it on-site. Site Information.

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