Marketing Best Practices for Architectural/ Engineering/Construction (AEC) Firms
Construction Marketing
FEBRUARY 28, 2012
Marketing architectural, engineering and/or construction (A/E/C) services is very different than other types of marketing. Relationships and reputation are critical in A/E/C marketing as the financial risk of construction projects is great. Aggressive networking with associations (local/gregional, AGC, ASA, BOMA, AIA, etc).
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