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Marketing Best Practices for Architectural/ Engineering/Construction (AEC) Firms

Construction Marketing

Marketing architectural, engineering and/or construction (A/E/C) services is very different than other types of marketing. Leverage blogs and social media to communicate company and industry content. Are you involved in marketing architecture, engineering or construction (A/E/C) services? via email campaigns, social posts, etc.

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How Pollution and Dirt Are Quietly Ruining City Skylines

Construction Marketing

City skylines are meant to be a reflection of progress, innovation, and architectural brilliance. Vehicle emissions, industrial pollutants, and airborne particles settle on surfaces, creating a layer of grime that dulls even the most striking architectural designs.

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Upcoming ‘Blogging Best Practices’ Webcast

Construction Marketing

On Thursday March 16, 2017 at 1 PM CST, the Construction Marketing Association (CMA) will offer a free webcast – Blogging Best Practices – with a focus on the A/E/C industry (architectural, engineering, and construction). To register for this free webcast, click here.

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Social Media For Construction – 2013 Survey Results

Construction Marketing

Do you employ blogging? Read our blog on Houzz here. of those in the construction industry do not employ blogging in their social media marketing program, while 47.4% Blogging has increased since 2012, where only 39% of respondents indicated that they blog. Do you employ social media in your marketing program?

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Why Construction Brands Should Consider Pinterest

Construction Marketing

Why on earth would an architecture, engineering or construction firm consider it? Upload it to your website or blog and pin the cover of that study, white paper or project and link your pin to a registration page. Below is an example of a leading architecture firm, Perkins + Will, who uses pinterest in a fun way.

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The Versatility Of Shipping Containers In Modern Construction

Construction Marketing

This trend reflects a shift toward more sustainable and creative architectural practices. Their variety caters to a myriad of architectural needs, redefining building practices. Their use demonstrates creative problem-solving in modern architectural designs. Their uniform dimensions make them ideal for modular designs.

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Trade Show and Event Strategies for Construction Brands FREE Webcast

Construction Marketing

The site links to the award-winning Construction Marketing Blog with marketing news, resources and related content, and the association’s Twitter , Facebook , Google+, YouTube and LinkedIn pages. Brown was a brand manager at electrical products marketing powerhouse IDEAL Industries, and later CMO of an architectural metals manufacturer.