Marketing Best Practices for Architectural/ Engineering/Construction (AEC) Firms
Construction Marketing
FEBRUARY 28, 2012
Marketing architectural, engineering and/or construction (A/E/C) services is very different than other types of marketing. First, A/E/C marketers target owners or managers of public or private construction projects. Aggressive networking with associations (local/gregional, AGC, ASA, BOMA, AIA, etc).
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