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Construction Marketing Book Preview – FREE Webcast!

Construction Marketing

A webcast will preview the new construction marketing book: Tools of the Trade: Modern Marketing for Construction Brands by Construction Marketing Association (CMA) Chairman Neil M. To register for the free Construction Marketing Book Preview Webcast, CLICK HERE. Webcast – Tuesday, January 17, 2012. That’s right!

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Tools of the Trade: Modern Marketing for Construction Brands – Book Now Available

Construction Marketing

You can now purchase the book Tools of the Trade: Modern Marketing for Construction Brands. To purchase this book, please CLICK HERE. Prior to these roles, Brown was CEO of numerous marketing consulting and creative agencies for the past 15 years, managing some of the biggest brands in the construction sector.

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A/E/C Marketing Best Practices Webcast

Construction Marketing

A webcast on Architectural, Engineering and Construction or A/E/C Marketing Best Practices is now open for registration on the Construction Marketing Association (CMA) website. Learn how architectural, engineering or construction firms market their services. Hope Wilson , CPSM, is Principal of Wilson Business Growth Consultants.

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Trade Show and Event Strategies for Construction Brands FREE Webcast

Construction Marketing

His extensive experience includes marketing and brand stewardship for Architectural Record, Engineering News Record, Dodge Construction Data, Sweets Building Products and AGC Constructor in addition to a B to C career that included IBM, Canon, Bacardi and Japan Airlines. © 2012 Construction Marketing Association. All Rights Reserved.

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Collaboration and informed decision-making in the construction industry

Job Order Contracting

To efficiently share cost information, organize data in a standard architecture, such as expanded CSI MasterFormat, and use industry standard terms, definitions, and units of measure. 4BT.us offers a useful resource for objective, verifiable, and current local market unit price books to help improve construction cost estimating.

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Advanced Branding Boot Camp – Webcast June 15

Construction Marketing

Brown will share highlights of his book “Branding Best Practices” including naming strategy, logo and identity, sub-branding and results of an industry survey on branding. Brown was a brand manager at electrical products marketing powerhouse IDEAL Industries, and later CMO of an architectural metals manufacturer.

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Autodesk Robot Structural Analysis Book is Available

Revit OpEd

Ken Marsh published his first book dedicated to Autodesk'' Robot Structural Analysis Professional 2013 (it''s also the first book for it). He works hard to be a champion of Building Information Modeling (BIM) technology for the Architecture, Engineering, and Construction industry. All the best with the book Ken!