Email Marketing For Construction (Part 2 of 2)
Construction Marketing
AUGUST 11, 2011
Mobile Version. An ESP is a specific type of Application Service Provider (see ASP). Also known as unsolicited commercial email. Offer/promotion/Call-to-action. Layout of the email. Design (colors, images etc.). Level of personalization (Mr. __ vs. First name). Content (balance of written copy and visuals). Headline/Title.
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