Email Marketing For Construction (Part 2 of 2)
Construction Marketing
AUGUST 11, 2011
Content (balance of written copy and visuals). Mobile Version. An ESP is a specific type of Application Service Provider (see ASP). Offer/promotion/Call-to-action. Layout of the email. Design (colors, images etc.). Level of personalization (Mr. __ vs. First name). Headline/Title. Measuring Email Campaigns.
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