article thumbnail

Strategic Construction Marketing Tools

Construction Marketing

When analyzing your brands and/or competitor’s advantages or relative positioning, use a perceptual map to quickly visualize points of differentiation, with two-dimensional, numeric scales. The Growth-Share Matrix was coined by the Boston Consulting group, and helps analyze business units or product lines to allocate resources.

article thumbnail

Architectural Visualization with Alex Hogrefe

Pro Builder

Architectural Visualization with Alex Hogrefe. Do you have architectural visualization skills? Well, you are in luck because this episode is dedicated to discussing all things related to architectural visualization and graphics. . The Difference between “visualization” and “rendering” jump to 2:24 . jump to 5:04.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Boston high-rise finds perfect fit in unitized curtain wall system

Construction Specifier

When the colonial-style Singaporean brand selected a prominent corner site in Boston as the location for its first North American mixed-use property, it was no surprise the project team chose a unitized curtain wall facade system for the building. The case history also sheds light on key considerations and best practices in such applications.

Boston 52
article thumbnail

Contractor Using AI to To Build Worker-Safety Predictor

Construction Equipment

. MIT's Technology Review has posted a fascinating article that discusses how a Boston contractor is using visual data such as jobsite photos to analyze and predict worker safety incidents.

Safety 51
article thumbnail

Denver Art Museum gets much-needed design revitalization

Construction Specifier

For the Denver Art Museum, an institution of visual art, it was a necessary revitalization effort to better serve the increase in foot traffic, which has now grown to more than 800,000 visitors annually. The Boston firm designed all the improvements to heighten the gallery’s offerings and enhance visitor experience. By Ally James.

Denver 59
article thumbnail

Digital Builder Ep 55: Sparking a Passion for Construction in Younger Generations 

Autodesk Construction Cloud

In this episode they share interesting (and, in many ways, surprising) insights into how youth view the construction sector and how we can encourage them to join the fold.  From inside an Autodesk Technology Center Another cool thing about this episode was that it was filmed in the Autodesk Technology Center in Boston.

article thumbnail

High-Performance Custom Homes: Systemic Sustainability in Cape Cod

Pro Builder

A bumped-out picture window and an offset destination screened porch linked via a balcony with wide stairs that lead to the ground floor all add layers of visual interest to the two-story rear exterior. Added insulation under the home’s slab foundation increases the home’s comfort by eliminating chilly floors at the walkout basement level.