Certification Claims Commissioning 
Green Building Law Update
JULY 23, 2017
Four paint companies have agreed to settle Federal Trade Commission charges that they deceptively promoted products as containing zero volatile organic compounds (VOCs) or as emission free, including during and immediately after application. Some promotions also made explicit safety claims. The four companies, Benjamin Moore & Co.,
Green Building Law Update
MARCH 4, 2018
But it is suggested that the Federal Trade Commission’s Green Guides, designed to help marketers avoid making environmental marketing claims that are unfair or deceptive under Section 5 of the FTC Act, 15 U.S.C. § The claim would not be deceptive if the marketer clearly and prominently disclosed all renewable energy sources.
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Green Building Law Update
OCTOBER 3, 2015
Three weeks ago the Federal Trade Commission sent warning letters to 5 providers of environmental certification seals and 32 businesses using those green seals, alerting them to the Agency’s concerns that the seals could be considered deceptive in violation of federal law. The FTC enforces the Federal Trade Commission Act, 15 U.S.C. §
Green Building Law Update
NOVEMBER 5, 2013
The Federal Trade Commission announced six enforcement actions last week, including against companies that marketed supposedly biodegradable plastic rebar cap covers, plastic golf tees, and plastic shopping bags, as part of the agency’s ramped up crackdown on environmental claims. ECM Biofilms, Inc. Clear Choice Housewares, Inc.
Green Building Law Update
NOVEMBER 10, 2019
Businesses who generate renewable energy, say, by using solar panels, but sell the Renewable Energy Credits (RECs) for the renewable energy they generate shouldn’t claim they “use” renewable energy. The Federal Trade Commissions has advised that such a claim would be deceptive.
Green Building Law Update
DECEMBER 12, 2021
Businesses making a net zero claim like, “we will be net zero by 2030” risk a charge that they are misleading consumers. It is one thing when a political leaders in a government make an ESG claim. But it is another thing for a business to make ESG claims about net zero or otherwise that mislead customers.
Green Building Law Update
OCTOBER 16, 2016
The word is “organic” as it relates to non-agricultural products is the topic of the October 20, 2016, roundtable sponsored by the Federal Trade Commission and the U.S. If a business makes environmental claims in its ads or on its products or in its building, the Federal government offers guidance through the FTC’s Green Guides.
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