The Newest Rules of PR: Distribution Options
Construction Marketing
AUGUST 5, 2010
( CMA FOCUS SERIES: PUBLICITY : PART 2 of 2). Per the prior post, the popularity and use of free publicity historically increases when the economy tanks. In the midst of this seemingly extended downturn, PR is certainly gaining priorit y in the construction marketing mix. At the same time, PR is changing significantly. So how can you refine your PR to realize greater results?
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