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Trade Show Marketing Checklist for Construction

Construction Marketing

Enter the event marketing experts at the Construction Marketing Association (CMA) to elucidate on how to improve trade show marketing effectiveness using the CMA 41-Point Trade Show Marketing Checklist (presented in chronological order ) , along with some additional, relevant resources.

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BYOD and the Construction Industry

Viewpoint Construction Technology

Not too long ago, our marketing director lost his iPad after leaving it in a rental car while traveling. For many, this would be a near catastrophic event, given the amount of personal (and often business) data that is often kept on any mobile device.

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CBO on the Road: Milwaukee Tool

Construction Business Owner

Last week, Construction Business Owner Managing Editor Elizabeth Manning traveled to Milwaukee, Wisconsin, to check out Milwaukee Tool's newest product offerings at its 2017 New Product Symposium. Check out some of her tweets from the event below. See what other industry influencers were saying about the event on Twitter here. .

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Trade Show Marketing Best Practices

Construction Marketing

Trade shows and events are staples of construction marketing, and often one of the top budget line items. On the brand side, manufacturers exhibit at industry events and might participate in networking events. Most brand manufacturers manage an extensive trade show program exhibiting at multiple shows for key markets.

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CBO on the Road: Komatsu 2016

Construction Business Owner

This week, Editor Kathy Wells traveled to the Komatsu Customer Center in Cartersville, Georgia, to meet with product managers and learn more about the latest offerings in integrated construction equipment technology and how smart construction is reshaping the future of earthmoving.

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Comfortable Shoes

Viewpoint Construction Technology

But I am not second guessing my travel plans for a moment. Sure, today there are many more ways to exchange information then to set up shop at an industry event. When I'm at a trade show or other live-in -person event, I can do this with many folks in one place at one time.

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Are Your Hotel General Contractors Checked In or Out?

HardHatChat

As the summer approaches and schools across the country will be taking an extended break, the busiest travel season of the year will begin. Smith Travel Research reports that U.S. Nationally, real spending on travel and tourism turned up in the fourth quarter of 2012, increasing at an annual rate of 1.8 percent in 2013.